One of the most innovative and profitable ideas that the Internet industry ever came up with is, without a doubt, search engine optimization. It has become so popular that thousands of business owners clamor to get their hands on the best SEO companies or agencies that allow their websites to get a higher traffic rate. With the right SEO techniques, your website can be the first to show up in the search engine results pages (SERPs). Check local seo.
SEO is a broad field, but there’s one specific approach that’s been creating a lot of buzz around the Internet: local SEO. This optimization method aims to rank your site higher in the local-based search results. Local SEO is largely profitable because you have fewer competitors in the local scene since you won’t have to compete with national or international business owners. While Ottawa is a huge city, local SEO geared towards this city can get you more potential customers compared to global SEO. Also, a huge percent of Internet users look up local businesses online so that they can visit them offline. Claiming your spot in the local search results can bring in huge rewards.
Localize Your On-Page SEO
If your business targets more than one location, make a separate page for each town or city. These separate pages can be optimized for their local keywords much better than a single page that has three or more locations and local keywords in it. Also, don’t forget to include your business address, phone number, and other pertinent data on every page.
- Your online business name should hold one of the top local keywords you’re targeting.
- If possible, use a domain name that has your geographical marker.
- Put you target keywords into your title tags and meta tags.
Use Local Search Engines
The three most common search engines are Google, Yahoo and Bing. However, for local searches, local search engines should be utilized. For example, Russia has Yandex, France has Voila, and so on. Canada doesn’t have its own unique search engine, though. You can also use the regional versions of Google, Yahoo and Bing, like Google.ca for Canada, or Bing.de for Germany.
Build Local Links
Link building is the key to a successful SEO campaign. The more websites that put your link in their pages, the higher rank you’ll get in the search engines.
- Make sure your website gets links from the most trusted and most searched websites in your location/area.
- Use your geographical keywords in anchor texts (displayed in the sites that put your link in their pages) for inbound links.
Spy on Your Competitors
One of the most basic strategies of the wartime era is also being utilized in the SEO industry. It’s considered as an essential strategy in both global and local SEO, and that is spying on your competitors. See what they are doing in their SEO campaigns through SEO tools like SEO SpyGlass and WebSite Auditor from SEO PowerSuite.
This cannot be technically called as “cheating”; it is keeping yourself aware of the happenings around you. With the data you receive, you can definitely then learn from your competitors and outrank them using their own means.